What is the user flow?

Working with mobile content & selecting Offers, it is very important to know which user flow is on it. In other words, user flow passage describes the process of conversion step by step: the user has to make the conversion — we’ll call it a «type conversion». We have prepared a summary table, describing what are the types of conversions in mobile subscriptions.

Have a look at the table below. It describes each of the conversion types.

Снимок экрана 2016-07-17 в 3.15.06

Pin submit
This conversion process requires the user to input pin code received by SMS.
The following steps:

1. The user clicks on the banner
2. falls on the payment page
3. Enter his/her phone number
4. Get SMS code and enters the code on the payment page
5. Get access to content

As you know, the conversion with the user flow is low even for targeted traffic.
However, this is offset by higher charges for the subscription (up to $ 50 in some countries).
Yet it should be noted that generally the whole Desktop and WiFi traffic is directed for this type of conversion.

MO (MT) flow
Similar to the pin submit, the only difference is that the user need to insert a PIN code in the field,
but you need to confirm your subscription by response SMS.
The following steps:

1. The user clicks on the banner
2. falls on the payment page
3. The phone number is already filled and user confirms it
4. The user receives a SMS, to which he must answer consent ( «OK»)
5. The user gets access to the content
As in the case of PIN submit, at such conversion Landing significantly lower due to the need for evidence.

Click flow
The sweetest piece of the pie — subscription in 1 or 2 clicks. The user need only press a button without additional confirmations.
the following steps:

1. The user clicks on the banner
2. falls on the payment page (if pre Landing 2 clicks)
3. Click on the button
4. sign and receive access to content

As a rule, Offer with user flow show the best results, and they are easier to monetize. In our network you will find a huge selection of Ofer 1 and 2 flow click on different verticals: adult / mainstream (games, software, Apps, sweeps, new dating) on ​​various GEO: Europe, America, Asia. Please contact our consultant for support and we will help you choose the most suitable offer.

A smart tool will help you convert Smartlink cheapest (residual) traffic.

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